07/17/2024

Strategic Approaches for Association Lobbying & Advocacy

The challenges and opportunities are multi-dimensional for these efforts

Some clarifications tp start with. Lobbying involves direct interactions with lawmakers and officials to influence specific legislation or regulations. It is typically a more formal and structured approach, often involving professional lobbyists with deep expertise in the legislative process. Advocacy, on the other hand, encompasses a broader range of activities aimed at promoting a cause or policy issue. This can include public campaigns, education efforts and grassroots mobilization, aiming to shape public opinion and create a favourable environment for policy change. 

“The landscape of lobbying and advocacy for associations, particularly in Europe, is more dynamic and complex than ever,” Liaros said. “With stricter regulations and transparency requirements, associations must engage a wider range of stakeholders and address emerging policy issues such as sustainability and digital regulation.” The recent European Parliament elections proved the instability of the political environment (with significant shifts in party power and policy priorities) making it imperative for associations to adopt new strategies and create stronger cross-border collaborations.

It is clear that associations can no longer rely on traditional, narrow-focused lobbying tactics. Challenging as such constant change may sound, it also opens up new avenues for meaningful engagement and impact.

Please select this link to read the complete article from Boardroom.