07/25/2024

Deploy a CRM to Enhance Management and Member Engagement

Figure out what’s right for you

It can be a struggle to keep members engaged. A recent study showed that targeted communication is key to connecting with your membership—25 percent of associations reported that it boosted engagement; however, personalizing communication for hundreds, even thousands of members, can be a nightmare.

That is where a customer relationship management system comes in.

In this article, we will explore how a CRM can transform the way an association engages with and manages its members—and what considerations and solutions to keep in mind.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.