12/09/2014

Are You Taking Advantage of the Most Powerful Emotion in Sales?

What is the essence of Sales Intelligence? Why is it a lead generating and deal closing machine like no other? It is not the inside secrets of effectively using search engines, mining the Invisible Web, or leveraging social media to find information. That is the “how.” Rather, the “why” is a mindset that differentiates one salesperson, and one organization, from all others. Following is a modified chapter from the best-selling book, Take the Cold Out of Cold Calling by Sam Richter about how making the other person feel important can make the difference in winning the complex sale. We think you will find this interesting reading! Click here for the article.

Sam Richter is an internationally recognized expert on sales intelligence and online reputation management. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands.