"I want to express my complete satisfaction with the billboard Lamar Outdoor Advertising designed for the city of Fairmont...Charles Kemp, Mayor of Fairmont, NC

About

For decades, the North Carolina Outdoor Advertising Association (NCOAA) has consisted of member companies that seek to promote responsible advertising practices while economically benefiting the communities in which they serve.  The industry supports jobs and spurs innovation.  Billboard advertisers employ more than 9 million people, according to an analysis by iMapData.  Roadside displays allow advertisers to reach consumers where they spend 70% of their waking hours--outside of the home.  The Industry is partners with the FBI and the National Center for Missing and Exploited Children and routinely helps in saving missing children by posting digital Amber Alerts on area roadways. 

 Advantages of Outdoor Advertising

• Goes where other mediums cannot go (Broader reach = Broader audience)
• Frequency of message is HUGE.  The only medium working for businesses 24-7.
• More working families, more cars on the road, longer commutes, more road trips
• Geographic & demographic flexibility
• Economical –The medium provides an extremely economical cost-per-impression, making it attractive to small businesses.  In fact, on average 79% of area advertisers are local businesses.  

Mission Statement

NCOAA advances growth and unity of the outdoor advertising industry. We promote and protect the long-term stability and integrity of the medium; educate the public on the value of our products and services, and provide resources and knowledge to help our members succeed.