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Smaller Loaves: Lessons on Adapting to Your Audience From the Bread Industry

A little less sliced bread is better than just sliced bread

As it turns out, the greatest thing since sliced bread might be a little less sliced bread.

At least it seems that way based on a recent trend in the bread industry—and it’s one that might offer some lessons on adapting to your audience’s needs. As The Wall Street Journal recently reported, bread companies are cutting down on the size of the loaves they sell in some cases, to match millennial eaters, who eat healthier variants of bread that tend to go bad faster because they have fewer preservatives, as well as the growing number of people who live alone.

Speaking to the Journal, American Bakers Association CEO Robb MacKie noted that cutting loaves in half is harder than it sounds, requiring new processes and packaging capabilities.

Please select this link to read the complete article from Associations Now.

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