03/02/2020

How Your Company Should Handle the Coronavirus

The key: Proper communication

It's all over the news. A potential pandemic. What's the difference between an epidemic and a pandemic? We have all probably googled more in the past week or two than in recent memory for the purpose of pure learning.

As a corporate leader, CEO, entrepreneur, the question is: what does the Coronavirus have to do with your company and what can you do to help it? I'm not working for the CDC nor am I a politician. If you have offices and employees overseas, that's above my pay grade, and I will assume you are handling that in a proactive way.

But in America, where the cases are still small, is there an issue within your company? No, I'm not insisting that any of your employees are carriers of the virus. What I mean is that your employees are human beings first. Everyone processes information differently and some are more nervous initially than others. As a leader, your job is to calm people down and communicate feelings of how the company deals with issues, big or small, directly or indirectly impacting the business.

Please select this link to read the complete article from Inc.