04/28/2020

Daily Buzz: Pick Your Audience’s Brains With Neuromarketing

This strategy finds out what best motivates others to take action

With more than a million nonprofit organizations in the U.S., it’s not easy for any one organization to get attention. For a unique approach, try neuromarketing, said Frank Hamilton on Nonprofit Hub.

Neuromarketing is based on insights from psychology and neuroscience, and it helps organizations get to know their audience and what motivates them to take action. 

“Thanks to neuromarketing, organizations can promote their brands based on the way their target audiences’ brains work,” Hamilton said. “Thanks to technologies like EEG and fMRI, scientists learn more about the features of our perception, and nonprofits can use this information to come up with the most effective marketing tactics.”

Hamilton said neuromarketing uses “hot triggers” to compel your audience to take action. A key factor is making the appeal personal.

“Make your audience feel an emotional connection with the goals of your organization. Your audience should also understand their impact on the cause and the value of their contribution,” Hamilton said.

Messages should be donor-focused.

“Instead of focusing on what your organization has managed to achieve, explore the ways each donor contributes to achieving the common goals. Therefore, you should make sure your copy meets these objectives,” Hamilton said.

Please select this link to read the original article from Associations Now.