05/27/2020

Coronavirus Tracker: Association Campaigns Urge Safe Return to Business

May 27, 2020

Current updates on association response to the global COVID-19 crisis, along with a roundup of conference, travel and business news and information.

Hashtag Help
Associations looking to safely bring customers and workers back into businesses have been hashing out plans to get the word out. And those plans, of course, include hashtags.

For example, the Vermont Retail and Grocers Association announced a weekly challenge called #maskforthewin that encourages people to visit their favorite retailers or grocers and take socially distanced photos of themselves wearing masks. Those who take part in the challenges, happening on Fridays on Twitter, Facebook, and Instagram, will be in the running for gift cards and other prizes.

“We want to motivate Vermonters to wear masks when inside businesses for the safety of themselves, store customers, and store employees,” VRGA President Erin Sigrist said in a news release. “VRGA knows most Vermonters are wearing masks while they are out shopping, but we want to encourage everyone to do so, make it fun, and bring our Vermont communities together.”

Please select this link to read the complete article from Associations Now.