06/04/2020

Investing Through Crisis

How to use technology to strengthen your association's resilience

As we enter the reopening phase of the global COVID-19 pandemic, organizations face a new normal for how they will operate and how they can grow. During this time, creativity, communication and compassion will be critical to not only survive but also to thrive in this unexpected landscape.

Not surprisingly, technology will play a huge role in how organizations can manage change, adapt and emerge stronger than ever before the coronavrirus lockdown. Here are ways that resilient associations can utilize technology to engage their members, keep their staffers safe and achieve their goals.

Communicate Clearly and Constantly
Now is not the time to stay quiet. Associations should use every communication tool at their disposal—from email lists to social media channels to free webinars—to give members regular updates on how they are operating. Explain what is going on at the association, offer industry insights and the latest thinking on best practices for businesses—be a resource and let members know that your organization is there for them. Don’t worry about “spamming”—over-communication during uncertain times is vital to combating fear and anxiety.

Please select this link to read the complete article from Associations Now.