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A Masterclass in Attendee Acquisition

How MHI takes the online promotion of its signature events to a new level

The in-person event is back, and one needs to look no further than MODEX, the largest international supply chain expo held in North or South America, for proof.

In March of this year, MHI produced the highest attended MODEX event to date, hosting 37,047 visitors—20 percent more than in 2018, the last show held before the pandemic.

Perhaps more impressive is that these record-setting numbers were the achievement of a small but mighty four-person marketing department. Morgan Pettrone, marketing communications program manager, MHI, let us in on her team’s secret: A successful online marketing partnership that boosts attendee outreach—not only for MODEX but for ProMat and the association’s annual, members-only conference, as well.

Please select this link to read the complete article from Associations Now.

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