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How Gift Cards Boost Business

Inventory shortages are driving gift card purchases

Gift cards continue to remain very popular with consumers despite increased inflation and consistent supply-chain shortages. 

According to Fiserv’s 2022 Gift Card Gauge, 58 percent of 1,000 consumers, aged 18 and older, plan to purchase more gift cards as an alternative to tangible products due to inventory shortages in 2022. At the same time, 46 percent of consumers view gift cards as their “go-to” alternative to tangible gifts.

Those who capitalize on customers love affair with gift cards can see positive returns.

Please select this link to read the complete article from OSAP Member i3 Merchant Solutions East (Infintech).

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