New Report Reveals Current Membership Successes and Challenges
Membership numbers are up, but economic uncertainty looms
For associations, membership is up, as is virtual engagement, but many are struggling to effectively communicate value to their members, according to the 2022 Membership Marketing Benchmarking Report released July 7 by Marketing General Incorporated.
MGI Senior Vice President Tony Rossell calls the report’s findings on membership promising.
"Last year was really discouraging; everyone got hammered by the pandemic, and only about 26 percent of associations said their membership increased,” Rossell said. “This report is encouraging because we saw a real turnaround: about 38 percent of associations said their membership went up.”
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