Become Future-ready with Software Solutions that Enhance Business Resilience
If the pandemic taught us one thing about human psychology, it’s that the unknown can be downright frightening. Case in point: Leaders used the phrase “unprecedented times” in corporate presentations 71 percent more frequently in 2020 than in the prior year, according to a study by The New York Times and research firm Sentieo.
Overuse of the phrase underscores the unease organizations felt when faced with the uncertainty of the health crisis. And while the pandemic was not the last we’ll hear of unprecedented times, association leaders can take steps to maintain business resilience during periods of unexpected change.
In fact, a recent study on digital transformation revealed that companies that were more digitally mature pre-pandemic were better able to adapt—and even drive innovation—during the crisis, while companies with less digital maturity were forced to concentrate on digital basics.
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