How Technology and Agility Will Help Associations Remain Competitive
It’s crucial to be prepared for unexpected change
When it comes to being ready for the future, the key for associations will be having a strategy that lets them take advantage of technology to help better serve members, said experts at a recent webinar.
Wendy Sahli, director of technology at the Regulatory Affairs Professionals Society, realized that the organization's strategy of using landing pages to collect information and guide members to content wasn't working.
“We discovered through usability studies that our users were primarily getting to all of our content via Google or search,” Sahli said during the webinar, "To Future Proof Your Association, Become a Digital Leader." "So, all those pretty landing pages—they just ignored them and went right to exactly what they want."
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