Attract and Retain a Diverse Member Community by Meeting Members Where They Are
Community-enabling technology keeps members engaged
People join associations to rally around shared interests or causes. But that does not mean all of your members share the same engagement preferences—and if they do, you may want to consider how effectively you are capturing members from across your industry.
The benefits of cultivating a community with varied viewpoints and backgrounds are numerous, improving everything from creativity to problem solving and decision making. Appealing to members of all kinds is a matter of meeting them where they are, and that’s where online engagement technology comes in.
In a systematic analysis of conferences held in 2020, researchers found that online and hybrid engagement options reduced financial, administrative, geographical and disability-related barriers to participation.
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