How One Association’s New Member Model Zooms In—and Out
It's a membership makeover
The Consumer Technology Association (CTA) represents a field that has gradually taken over every part of daily life. Things that were once purely analog—watches, toasters, toothbrushes—now come with computers baked in.
And over the past decade, that has helped to reshape what a technology company looks like. It can be a tiny, scrappy startup, or a multinational conglomerate that has suddenly found itself installing gadgets where none previously existed.
CTA hopes to make room for all of them—which is why the association recently reset its membership model for the first time in more than a decade.
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