02/28/2023

Drive Recruitment and Engagement With Your Member-referral Program

These programs can help associations expand their communities

Members can be your best asset for recruiting other members. Knowing firsthand what your association offers, they can talk up the benefits of membership to their colleagues.

Melissa Swartz, CAE, director, membership and community operations, at ISACA knows how successful association member-referral programs can be. According to ISACA&'s data, 2,000 members recruited nearly 2,900 new members in 2022.

“We’ve seen this program grow year over year,” she said. “The strengthen of our organization is in our community; this is an opportunity to lean on our community to help build our community.” 

Please select this link to read the complete article from Associations Now.