06/15/2023

Develop Connections With Non-members At Your Annual Meeting

Showcase what your association has to offer

Though most annual meetings are filled with members looking to learn and network with peers, there are usually some nonmembers in attendance as well. While they haven't joined the association, they are clearly interested in what your meeting offers.

That's why the annual conference can be a great opportunity to talk to these non-members and better understand how they perceive your current offerings. Doing so can ultimately help your association improve member benefits and other products and services—and perhaps convince some non-member conference attendees to join your ranks.

Here are some ideas on how to create a strategy around engaging and collecting feedback from non-members onsite.

Please select this link to read the complete article from Associations Now.