06/26/2023

Tips to Decrease eCommerce Cart Abandonment

It’s an issue many merchants face

Shopping cart abandonment is simply when a customer adds a product(s) to their check-out basket but then fails to complete the purchase.

It’s an issue that many eCommerce merchants face and it equates to the loss of revenue opportunities.

This potential revenue loss can be avoided in most cases if retailers can understand what obstacles stand in their consumers’ way, and what steps they can take to reduce purchase friction.

Please select this link to read the complete article from OSAP member i3 Merchant Solutions.