06/04/2024

To Uncover What Your Members Want, Consider These Survey Strategies

Surveys help associations get at the heart of what their members need

Often, associations rely on surveys to better understand the interests and needs of their members. However, members may not always know what they want.

"We tend to focus member surveys on member needs, but it can be hard for members to articulate what's going to help them, especially if the product or service doesn't exist," said Nikki Golden, CAE, strategist at Association Laboratory.

To uncover what offerings will best support members going forward, associations should consider incorporating environmental scanning into their efforts and then including volunteers in brainstorming new solutions.

Please select this link to read the complete article from Associations Now.