06/04/2024

Your Association & Foresight

Storytelling, strategic planning and more are essential for future growth

Once upon a time, a group of association executives in the Travel Delay Association (TDA) were faced with challenges of declining membership and declining revenues. They were seeing other organizations being formed that incorporated the use of AI tools for consumers. They realized this could mean their association was going to be bypassed.

They needed to jump-start their organization. The TDA leaders found a tool published by the ASAE Research Foundation_: ASAE ForesightWorks. The evidenced-based research they found allows associations from all different employment segments to benefit from the expertise of experienced futurists, researchers and dedicated association volunteers who have already completed framing the project, collecting information and describing baseline and alternative futures for 50 drivers of change.

With the pace of change occurring at unprecedented speed, it became more critical than ever for TDA to study these changes and begin planning for the impacts that these current trends would have on the future of their organization.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.