06/05/2024

Crisis Communications Strategies for Protecting Against Deepfakes

Incorporate a plan against deepfakes into your crisis playbook

In April, a bizarre case emerged out of a Maryland high school. An audio clip seemed to depict the principal making abhorrent, racist remarks.

But it turned out the clip was a fake. It was allegedly created with generative AI by the school’s athletic director, who now faces a multitude of criminal charges.

The incident draws attention to just how easy it is to spoof anyone, from the most powerful people on the planet to an obscure school principal. And somewhere in between those two extremes are the principals at your organization, whether those are CEOs, government leaders and other key figures.

Please select this link to read the complete article from PR Daily.