06/11/2024

Shoppers Have Lost Faith In Influencers

Relying on experts may be the sought-after solution

Influencer marketing has long been part of the retail marketer’s playbook, with influencers’ ability to cut through to specific consumers and ideally, persuade them to buy.

But influencer marketing has its limitations, and brands and retailers are pursuing new ways of establishing trust for products in order to close a sale.

Yesterday, the Desire Company announced the close of its Series B funding round, securing a valuation of $97 million. The company's focus on leveraging "expert" voices over traditional influencer marketing marks a shift in how brands and retailers approach advertising and product content, evidencing a broader trend toward authenticity and expertise.

Please select this link to read the complete article from Forbes.