04/24/2025

Why My Association Has Low Engagement

Organizations experience differing levels of member engagement

With shake-ups in many industries, the future of professional and trade association memberships remains unclear. As your members scramble to secure and advance their careers, you know your organization's offerings could help them. As your members scramble to secure and advance their careers, you know your organization's offerings could help them.

So, why aren't your members engaging?

Every association is unique, so the reason why one organization experiences low member engagement might differ from another. To help your organization diagnose the cause behind its engagement struggles, we will look at three common reasons associations struggle to connect with members.

Please select this link to read the complete article from ASAE's Center for Association Leadership.