05/13/2025

Setting Membership Benefits That Attract and Retain Members

Attracting and retaining members starts with offering valuable benefits

Imagine you're looking to join an association in your industry. You narrow your options down to two different programs with the following membership benefits:

• Association No. 1: events, professional development, discounts
• Association No. 2: exclusive networking events, monthly webinars with industry experts, 20 percent off event ticket pricing

Which would you rather sign up for?

Chances are, Association No. 2 caught your attention more than Association No. 1. While they may offer similar benefits, Association No. 2 adds more details and frames its benefits more enticingly, encouraging prospects to register.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.