05/13/2025

The Problem with Executive Wordsmithing

It’s often obsessive, ego-driven changes that slow progress

In many organizations, the final approval of key messaging, strategic communications and even product copy rests with executive leadership. While leaders should be involved in setting tone and direction, some cross the line into relentless wordsmithing—an obsessive, often ego-driven tweaking of language that slows progress, demoralizes teams and derails momentum.

At first glance, a leader’s desire for polished communication might seem admirable. After all, clarity and consistency are important. However, when leaders insist on inserting themselves into every paragraph, rewriting entire decks or nitpicking language to reflect their voice instead of the company’s, it sends a troubling message: “My preferences matter more than progress."

The Effects of Executives Overreaching

This behavior stifles innovation and speed. Teams become paralyzed, constantly second-guessing their work and anticipating yet another round of edits. Decision-making grinds to a halt as drafts languish in inboxes, waiting for the executive stamp of approval. More dangerously, it creates a culture of fear that makes employees stop taking ownership and start playing it safe—crafting bland, uncontroversial copy that’s “executive-proof” rather than impactful.

Please select this link to read the complete article from Inc.