06/01/2025

Four Reasons Stories are So Memorable

Present material in a way it will be remembered

People don’t remember what you say in presentations. 

That’s a fact. As a keynote speaker and trainer, I find it to be a sad fact.

But it’s been proven. Researchers had people listen to a 10-minute presentation, then followed up to test their recall. Here are the percentages of how much people remembered at various times:

• Right after the presentation: 50 percent
• The next day: 25 percent
• A week later: 10 percent

This was for a 10-minute presentation. We can assume less retention after an hour-long presentation. 

Please select this link to read the complete blog post from John Millen.