06/04/2025

Start Strong

Discover five onboarding strategies to set your new members up for success

New member onboarding is an often overlooked but critical piece of your membership engagement and retention puzzle. According to Marketing General’s 2024 Membership Marketing Benchmarking Report, first year retention often lags behind overall retention rates. In fact, membership research shows engagement within the first 90 days is a critical indicator of first year renewal.

So, you know you need it. But how do you do it?

• Add value immediately.
• Find out their top priorities.
• Remove background noise.

Bringing in new members is only the beginning of the journey. A well-designed onboarding process sets the stage for long-term engagement and retention. Here are five effective strategies to ensure new members feel welcome, informed and ready to engage from Day 1.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.