Key Dates


October 25, 2021

Hotel Registration Deadline

Based on Availability

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15th Annual Show
November 14-17, 2021
San Antonio, TX

Henry B Gonzalez Convention Center * 900 E Market St * San Antonio, TX
(Sunday – Welcome Party; Monday – Education Day/Retailer Party; Tuesday/Wednesday - Trade Show/Retailer Party) 

Register Today

FULL REGISTRATION $99/member - $335/non-member cost per person (After Oct. 15 add $50)
  Includes:  Sunday Welcome Party, Education, 2-day Trade Show Pass, Lunch (Monday, Tuesday & Wednesday), Fashion Show and All Retailer Parties.
TRADE SHOW ONLY PASS $50 per day/per member/non-member - Retailers ONLY 
  Includes:  Buffet lunch on trade show floor for day(s) of pass.
  DOES NOT INCLUDE:  Education and/or Retailer Parties.


Attendees:  Independent Retailers and their employees/family.  If you are a manufacturer you can only attend by securing an exhibit booth on the show floor.  

View the list of 2021 Exhibitors

COVID Policy ~ The URA is focused on creating the best show in the industry, while also maintaining and adhering to the best safety practices when it comes to dealing with COVID-19. Anyone experiencing symptoms should not attend the show. August was National Immunization Awareness Month – it’s not too late to vaccinate.

Mask Wearing

To ensure the safety of all attendees, at this time the Convention Center is requiring masks for all visitors and staff.

Enhanced Cleaning

As a Global Biorisk Advisory Council (GBAC) Star Facility, the convention center is cleaning and disinfecting to a higher standard. This standard is built on scientific knowledge of how to properly mitigate infectious diseases and other biohazards.

Hand Sanitizer

Hand sanitizing stations and sanitizing wipes are located throughout the facility.

Physical Distancing

Avoid physical contact, including hugs and handshakes.

Signage will be used to encourage physical distancing in common areas.

Educational session rooms, to the extent possible, will be set with increased space between chairs to allow for physical distancing.

Transportation to/from
Retailer Parties

Shuttle staff will wear face masks. Passengers must also always wear face masks, regardless of vaccination status.

Drivers will strictly enforce mask-wearing policies on the vehicles for all attendees.

Based on current industry guidance, buses will not be loaded to 100% capacity.

Food & Beverage

Appropriate informational signage regarding the service process and physical distancing parameters will be implemented at every food and beverage function. Physical distancing between guests and catering employees will be enforced based on the latest CDC recommendation on distancing.

Exhibit Hall

URA will have larger aisles to allow for less congested traffic flow between booths to accommodate physical distancing.

Personal Accountability

By attending the URA Show in San Antonio, you agree to abide by and engage in conduct that is beneficial to the health and safety of the attendees. This includes, but is not limited to, wearing a mask, practicing appropriate physical distancing, and not attending any events if you are ill or have been recently exposed to COVID-19.