07/04/2023

Elon Musk Puts New Limits on Tweets

Users and advertisers might go elsewhere

TikTok and Instagram users can scroll with abandon. But Twitter owner Elon Musk has put new curfews on his digital town square, the latest drastic change to the social media platform that could further drive away advertisers and undermine its cultural influence as a trendsetter.

Keeping up with a sports game, extreme weather conditions or a major news event is getting harder under Musk’s new rules, which cap the number of tweets you can view as part of an apparent attempt to relieve the company’s overloaded web infrastructure.

"The joke on Twitter is that people are going to go outside instead, but the reality is that they're going to go to another app," said Jasmine Enberg, an analyst with Insider Intelligence. "By sending users elsewhere, Musk is killing the main proposition Twitter has had for advertisers — a highly engaged user base, especially around news and events."

Please select this link to read the complete article from The Associated Press.