05/15/2014

Sail America Industry Conference Offers Value for YBAA & CPYB Brokers

By Vin Petrella, YBAA Executive Director

The 2014 Sail America Industry Conference is June 9-11, in Charleston, SC, and I am thrilled to be participating in this important industry event as the moderator for panel discussion; “The Successful Coexistence of Yacht Brokerage in the New Boat Dealership”.  

If you have not already done so, I encourage you to register today. CPYB endorsed brokers will earn 10 recertification credits by attending the conference. Please Note: Thanks to our partnership with Sail America, YBAA members and CPYB brokers may register at the same low Sail America rate!

This event is built on the theme of “Exploring the Possibilities.” Attendees will engage in a dialogue on the future of sailing and be challenged to be part of the solution to help grow sailing, and their business. We know that business models are evolving and we must adjust, adapt and innovate to engage with new customers successfully and succeed in this new economy.

I am thrilled with the team of speakers we have lined up to discuss topics including: marketing to Millennial’s; the growth potential of ownership models; engaging new sailing audiences; video advertising and how you can use mobile apps to engage your customer base. You can click here to view detailed seminar descriptions for our 20+ educational sessions.

Register today to learn detailed tools and tactics that will benefit your business, engage in brainstorming sessions on the latest industry trends and best business practices, and network with sailing industry professionals including manufacturers, dealers, retailers, charter companies, sailing schools, publications, and marine services. Plan to arrive early to view or participate in Sail America's Regatta on June 9, and attend the conference and industry dinner.

By attending, you will be armed with new ideas and information you can take back to your workplace and implement immediately within your own operation.  Join me by registering today to continue your commitment to yourself, your organization, and the sailing industry.