WF&FSA Blog

Research Results: Who Took Part in the Floral Industry's Study on B2B E-Commerce Adoption?

B2B Blog Series: Part I

Earlier this year, WF&FSA, along with eight other floral trade associations, released a study examining the usage (or lack thereof) of B2B e-commerce technology in the floral industry. The goal of this project was to uncover structural changes which was no small feat, especially given the unique nuances within the industry itself.

Research Results: How is the Floral Supply Chain Using B2B E-commerce to Reach its Customers?

B2B Blog Series: Introduction

Well, to answer that question, WF&FSA joined eight other floral trade associations in a study to examine the status of current (and planned) usage of B2B e-technologies in the floral industry. Researchers Dr. Charlie Hall, Dr. Melinda Knuth and Dr. Marco Palma, all with Texas A&M University, led this study which included 306 respondents from all walks of the floral supply chain. What did they uncover in the 132-page report? Well, a lot, frankly.

10 Reason Why Suppliers Sell Through Wholesalers / 11 Reasons to Buy from a Wholesale Florist

21 Reasons Why

Transportation efficiencies. Wholesalers bring in volume shipments from suppliers and efficiently deliver items directly to many different retailers. Wholesalers breakbulk. Manufacturers focus on quality and efficiency, not small packaging and small shipments. Wholesalers break bulk so retailers get the appropriate quantity.

WF&FSA Offers Support for Roses to be Added to the GSP

Leadership testifies, organization sends letter in support as effort gains momentum

On June 19, WF&FSA President Tim Dewey with DVFlora and WF&FSA Immediate Past President Ben Powell with Mayesh joined leadership from the Society of American Florists (SAF) and the Association of Floral Importers of Florida (AFIF) to testify virtually before the U.S. International Trade Commission (USITC) in support of adding fresh cut roses to the Generalized System of Preferences (GSP). In the past few months, both SAF and AFIF have submitted petitions to add roses to the GSP which, if successful, would eliminate import duties on roses from Ecuador.

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The views expressed here are those of the authors and do not necessarily represent or reflect the views of WF&FSA.

Research Results: Who Took Part in the Floral Industry's Study on B2B E-Commerce Adoption?

Research Results: Who Took Part in the Floral Industry's Study on B2B E-Commerce Adoption?

Earlier this year, WF&FSA, along with eight other floral trade associations, released a study examining the usage (or lack thereof) of B2B e-commerce technology in the floral industry. The goal of this project was to uncover structural changes which was no small feat, especially given the unique nuances within the industry itself.

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