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WF&FSA Blog

Know Foam

Written By Alejandro Henao, The Flower Co., Board Member, WFFSA

From enhanced design flexibility to simplified arrangements, florists will discover the true potential ‎that lies within this innovative foam. ‎Read More.

Top 5 Reasons to Attend DevX 2024: Elevate Your Business

Written By Freddy Melero, Choice Farms, First Vice President, WFFSA

DevX 2024 promises to be an event like no other—an opportunity to learn, connect, and grow in one of the most beautiful cities in the world. Read More.

WFFSA Names Kari Stringfellow New Executive Vice President

Stringfellow brings more than 20 years of experience as a strategic consultant and association leader, with a deep understanding of the supply chain honed through work with Fortune 500 companies, higher education institutions, and non-profit organizations.

What to Expect this Mother's Day

Written By Alejandro Henao, The Flower Co, WFFSA Marketing Committee Member

Mother’s Day is around the corner. For the majority of wholesalers nationwide, Mother’s ‎Day is the best commercial holiday due to the high and non-specific demand of the vast ‎majority of flowers. ‎

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The views expressed here are those of the authors and do not necessarily represent or reflect the views of WF&FSA.

Mother’s Day 2020 Better Than Expected

2020 is the year with no comparison unless you are 102 and remember the toll the 1918 pandemic took on your business. Just as a tornado’s massive destruction, or a tsunami’s wave of terror causes temporary upheaval -on a worldwide scale- so does a worldwide pandemic. However, results of WF&FSA’s 2020 Mother’s Day Survey proved that resilience and optimism shine through.