WF&FSA Blog

Board Member Spotlight: Erin Brotherton

Get to Know Erin Brotherton from DWF in this Board Member Spotlight

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member Erin Brotherton.

Board Member Spotlight: John Burk

Get to Know John Burk from DVFlora in this Board Member Spotlight

WF&FSA's governing body consists of five officers who make up the Executive Committee along with Board members. We are grateful for their dedication and contribution to the success of our industry. Get to know new Board Member John Burk.

Rosaprima 3R Program: Reduce, Reuse, Recycle

By Jena Gizerskiy, Sales Manager, Rosaprima

Rosaprima is not just a farm that grows iconic roses. They are a team of dedicated individuals committed to promoting environmental sustainability through responsible farming practices. Their passion for learning and improving is evident in their efforts to manage their land sustainably.

Top 5 Reasons to Have a Strong Relationship with Your Growers

By Alejandro Henao, Director, The Flower Co.

With more farms offering MIA and Origin inventory availability, wholesalers nationwide have the ‎opportunity to make a direct impact at the source. The supply chain has evolved drastically. Anything ‎we saw as impossible in the past, now has potential competitive advantages that are ready for anyone ‎willing to grab them.‎

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The views expressed here are those of the authors and do not necessarily represent or reflect the views of WF&FSA.

Memorial Tribute Established in Memory of Nicholas I. Paul

A memorial tribute honoring Nicholas Ignatius Paul has been established by Georgianna and Dennis Paul through the American Floral Endowment (AFE).

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