What’s New with WF&FSA?

 

Mayesh Wholesale Florist Opens Charleston Location

Mayesh Wholesale Florist Opens Charleston Location

Mayesh Wholesale Florist has officially announced that it will open a new wholesale floral distribution business in Raleigh, North Carolina this coming summer. The Raleigh branch will be the 20th wholesale location and second in the state of North Carolina for Mayesh.

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FloraCraft Celebrates 75 Years of Supporting Creators with Floral and Craft Products

FloraCraft Celebrates 75 Years of Supporting Creators with Floral and Craft Products

Founded in 1946, FloraCraft has grown from a small business in Ludington, Michigan to a leader in the craft and floral industries with more than 250 employees who provide American-made products to Walmart, Amazon, Michaels, JOANN, Hobby Lobby and other leading retailers.

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WF&FSA Opens Registration for 2022 Development Experience (DevX)

WF&FSA Opens Registration for 2022 Development Experience (DevX)

The Wholesale Florist & Florist Supplier Association (WF&FSA) will hold its 2022 Development Experience (DevX) on July 27–29 in Minneapolis, Minn. formerly known as Management Institute, DevX is a unique, hands-on opportunity for WF&FSA members to experience education in a whole new way.

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Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference

Strong Turnout, Sold-Out Exhibit Hall Mark Successful 2022 Floral Distribution Conference

On March 7-9, nearly 600 people met at Miami’s Doral resort for three days of networking and forging new business relationships. The 2022 event marked the second in-person gathering for the association, with the packed exhibit hall and arrival of international members reflecting a return to business as usual.

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Albertsons Companies Shows Confidence in CalFlowers' Life In Bloom

Albertsons Companies Shows Confidence in CalFlowers' Life In Bloom

Albertsons Companies has increased their commitment to J Schwanke’s "Life In Bloom" by supporting Season 4 and Season 5

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Bloom Together WF&FSA Afterparty: A Collaborative Floral Industry Event

Bloom Together WF&FSA Afterparty: A Collaborative Floral Industry Event

Sahid Nahim of New Bloom Solutions and David Kaplan of Above All Flowers have partnered with several floral industry experts to bring the industry together and highlight the importance of collaboration at the second annual WF&FSA Afterparty.

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WF&FSA Past President Featured on Fox Weather Channel

WF&FSA Past President Featured on Fox Weather Channel

DVFlora's Tim Dewey Interviewed on Weather and Floral Industry

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FloraCraft Celebrates Galentine's Day Power of Female Friendship

FloraCraft Celebrates Galentine's Day Power of Female Friendship

A once-fictitious day has transformed into a popular trend to celebrate and empower women

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WF&FSA Launches The Flower Movement

WF&FSA Launches The Flower Movement

Floral community-based initiative to bring collaboration and unity and highlight the positive impact and importance of flowers in everyday life.

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CalFlowers Launches Consumer-Direct Marketing Campaign on January 13

CalFlowers Launches Consumer-Direct Marketing Campaign on January 13

CalFlowers will share its new consumer-direct brand and marketing campaign launch on January 13. Everyone is invited to join!

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In the Spirit of Thanksgiving: A Movement to Share the Power of Flowers

In the Spirit of Thanksgiving: A Movement to Share the Power of Flowers

In many homes, the table of savory foods and tempting treats is accompanied by loved ones, and, of course, flowers. Flowers communicate our feelings of gratitude and togetherness, whether presented as a centerpiece or perhaps as a bouquet brought as a gift to those opening their homes to friends and family.

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Next Generation Succeeds at Continental Flowers

Next Generation Succeeds at Continental Flowers

Bill and Ofi Fernandez retire after 47 years; children Tricia Gomez and Eric Fernandez take the reins at Continental Flowers.

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CalFlowers Prepares Major Consumer-Direct Marketing Campaign

CalFlowers Prepares Major Consumer-Direct Marketing Campaign

CalFlowers launches high-impact campaign on behalf of the broader floral industry.

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University of Innovative Distribution to be Held March 21-24, 2022

University of Innovative Distribution to be Held March 21-24, 2022

Association Education Alliance (AEA), in cooperation with Purdue University’s Department of Technology Leadership and Innovation, is hosting its annual University of Innovative Distribution (UID) March 21-24, 2022, at the JW Marriott in Indianapolis, Indiana.

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International Floriculture Expo  Names 2021 Recipient of Flower Naming Award

International Floriculture Expo Names 2021 Recipient of Flower Naming Award

Sarah Armellini, co-founder of Armellini Express Lines, was recently recognized by the floriculture industry by having a flower named in her honor at the International Floriculture Exposition (IFE) held from September 16-18, 2021 in Miami Beach, Florida.

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WF&FSA Delivers Education Resources Across Multiple Channels

WF&FSA Delivers Education Resources Across Multiple Channels

WF&FSA is proud to offer its members an array of educational programming. From executive-level webinars on economics to experiential, hands-on events to the basics of flower care and handling, WF&FSA is here for the growth and development of your employees.

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Calling All Domestic Growers & Importers of Cut Flowers & Greens

Calling All Domestic Growers & Importers of Cut Flowers & Greens

Calling all domestic growers to attend an informational webinar to learn about the work that a drafting committee did to agree on elements of a possible Floral Marketing & Promotion Order.

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Wholesale Florists: How to Keep The Best Product Quality of Your Shipment After Arrival

Wholesale Florists: How to Keep The Best Product Quality of Your Shipment After Arrival

As you may have read in our previous article, Holex Flower does everything in its power to make sure that your shipment will get to its destination within the ‘500 Degree Hour Norm’. That is also why we are the first Dutch flower export company that is accredited for the FlowerWatch Distributor Standard, as a part of the FlowerWatch Quality Standard for Global Flower Supply Chains. But how to keep the best product quality of your shipment after arrival at the airport? In this article, we will give you advice on how your shipment should be treated at the handling agent, during transport to your location, and how you should store it at your location, in order to keep the best possible product quality.

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WF&FSA Brings Aboard New Leadership, Gabriel Becerra Elected President

WF&FSA Brings Aboard New Leadership, Gabriel Becerra Elected President

The Wholesale Florist and Florist Supplier Association (WF&FSA) recently elected new leadership to help guide the 95-year-old organization. Gabriel Becerra, president of Miami-based Golden Flowers, will serve as the 2021-2022 WF&FSA President. Becerra accepted the gavel from immediate past president Tim Dewey on June 9 at the Association’s member business meeting.

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Advertise in netWORK

Advertise in netWORK

The Only Publication Dedicated to the Floral Wholesale Distribution Channel!

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WF&FSA Donates to Help Hurricane Harvey Victims

WF&FSA Donates to Help Hurricane Harvey Victims

WF&FSA announced a $10,000 donation to help rebuild the floral industry in Texas through a grant program administered by The AIFD Foundation, working in concert with the Texas State Florists’ Association. You can read more about this donation here.

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