Get Ready for DevX 2024!

July 23-26, 2024

San Francisco, CA | Hotel Nikko


With a number of unique opportunities to experience education your way, WFFSA’s Development Experience (DevX), formerly Management Institute, is a new and better way to describe WFFSA’s premier hands-on educational experience for members. Attendees receive exceptional educational programming where they learn practical skills to help them tackle timely business problems. Attendees also enjoy exceptional networking opportunities and interact with industry peers.

We are excited to offer an engaging program in 2024 that will showcase many aspects of the floral distribution chain and take advantage of the gorgeous scenery and culture of the Greater San Francisco region.

Register Here!

See Who's Attending

Registration Fee Deadline

First Three Attendees ($975)

Fourth and Subsequent ($795)

July 15, 2024



WF&FSA Developmental Experience is a member-only event. If you wish to join WFFSA, please complete a membership application. Membership applications must be in no later than July 1. Questions? Email us at

Cancellation Details:

  • Cancellation with Full Refund: June 10, 2024
  • Cancellation with Partial Refund: June 11 to July 1, 2024


DevX 2024 Partner Sponsor

Calflowerslogo B Alt

Additional Sponsors

So 175 Dwf 175
Cf 175 Ss 175
Carlst Mt. Eden