Industry News

The Women's Movement of 2017

Yvonne Ashton, Mayesh, Marketing Committee Chair

UID and Me: What I Learned At This Great Educational And Networking Event

Catalina Correa, WF&FSA Education Committee Vice Chair

Valley Springs Hydrangea Farm

Mike Henriquez, Valley Springs, LLC

Valentine’s Day Showed WF&FSA Wholesalers a Whole Lotta of Love

By Molly Alton Mullins, Executive Vice President of WF&FSA

An Interview with WF&FSA First Vice President Marla O’Dell

Why I'm Attending UID

Catalina Correa, WF&FSA Education Committee Vice Chair

2017: The New Generation of Consumerism

Jacque Sir Louis, Smithers-Oasis

2017 Pantone Color of the Year

Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee

Poinsettia Care 101

Guest Blogger: Joan Mazat, Ball

Behind the Scenes at WF&FSA  

Santiago Cock-Rada, WF&FSA President

Tomb It May Concern… Let’s Go Haunting for Halloween Sales!

Cindy Hanauer; GrandCentralFloral.Com

Join Us on the Miami Logistics Tour at the Floral Distribution Conference!

Freddy Melero, Roseologist, Choice Farms

Reasons to Attend the Floral Distribution Conference

Should You Attend the WF&FSA Floral Distribution Conference?

How Has the Retail Florist Business Evolved?

Guest Blogger: Robbin Yelverton, Blumz... by JRDesigns, 2016 RFOY Winner

5 Habits for Upselling Your Customers With Your Supply Department

Darin Dewberry, Pete Garcia Company | Garcia Group

Do These Things to Connect with Millennial Business Customers

Bob Wendover Common Sense Enterprises, Inc.

WF&FSA 2016 Emerging Leaders Road Trip / Management Institute

Danna Avsec, Smithers-Oasis North America

Facebook Live for Business

John Burk, DV Floral Group

Hop on Board for the 2016 Management Institute! It’s Not Too Late to Register

Patricia A. Lilly, WF&FSA

The Emerging Leaders Are Back! And They're Going on a Road Trip!

Freddy Melero, Roseologist, Choice Farms

AIFD National Symposium 2016

Guest Blogger: Beth O’Reilly AIFD, TMF

American Institute of Floral Designers (AIFD) National Symposium July 3-7, 2016 The Marriott Anaheim Orange County, California

Marketing Strategies from the 2015 Retail Florist of the Year, Lillium Floral Design

Lisa Pritchett, Owner, Lilium Floral Design; 2015 Retail Florist of the Year



Is the Management Institute Worth Your Time?

Alvaro Crespo, Lihmil, Inc.

Alvaro Crespo of Lihmil, Inc. counts down the many reasons why you should attend the 2016 Management Institute August 3 - 5 in Rosemont, IL.

DEI Press Release: Fox Point Farms Relocated To Dramm & Echter

Meet Santiago Cock-Rada

Uniflor, Rionegro, Colombia

How to Prepare for Wedding Season

Alvaro Crespo, Lihmil, Inc.

As a wholesale house, wedding season is our “Kentucky Derby.” This is the busiest time of the year (after the two major holidays). Most of us already know this, but here are some friendly reminders to keep in mind over the next couple of weeks.


AFE Awards 2016 Altman Family Scholarship and Paul Ecke, Jr. Scholarship

Bill Doran Green Bay Named 2016 Wisconsin & Upper Michigan Wholesaler of the Year

Shlomo Danieli Named WUMFA Grower of the Year

Article Archive Search

Search by keyword
Search by topic

Events Subscribe to WFFSA events

 April 2017 
View all events