News from WF&FSA

2017 Pantone Color of the Year

Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee

Poinsettia Care 101

Guest Blogger: Joan Mazat, Ball

Behind the Scenes at WF&FSA  

Santiago Cock-Rada, WF&FSA President

Tomb It May Concern… Let’s Go Haunting for Halloween Sales!

Cindy Hanauer; GrandCentralFloral.Com

Join Us on the Miami Logistics Tour at the Floral Distribution Conference!

Freddy Melero, Roseologist, Choice Farms

Reasons to Attend the Floral Distribution Conference

Should You Attend the WF&FSA Floral Distribution Conference?

How Has the Retail Florist Business Evolved?

Guest Blogger: Robbin Yelverton, Blumz... by JRDesigns, 2016 RFOY Winner

5 Habits for Upselling Your Customers With Your Supply Department

Darin Dewberry, Pete Garcia Company | Garcia Group

The High Cost of Cheap Prices

By Tom Reilly, author of Value-Added Selling (McGraw-Hill)

WF&FSA Executive Accepts New V. P. Position at NAW

WF&FSA 2016 Emerging Leaders Road Trip / Management Institute

Danna Avsec, Smithers-Oasis North America

Facebook Live for Business

John Burk, DV Floral Group

Danziger Adjusts Management Structure as Part of Growth Strategy

Michigan Floral Foundation to Induct Mr. Del Demaree, Jr., AAF, into the Hall of Fame

Hop on Board for the 2016 Management Institute! It’s Not Too Late to Register

Patricia A. Lilly, WF&FSA

Brand Preference and Customer Loyalty

The Emerging Leaders Are Back! And They're Going on a Road Trip!

Freddy Melero, Roseologist, Choice Farms

AIFD® Announces New Executive Director


Negocios Now Partnered with Chicago’s Hispanic-Owned Florists for Gala Event Décor

Kennicott Brothers Rallied Customers for July 8th Event

John Donati, Ocean View Flowers

AIFD National Symposium 2016

Guest Blogger: Beth O’Reilly AIFD, TMF

American Institute of Floral Designers (AIFD) National Symposium July 3-7, 2016 The Marriott Anaheim Orange County, California

Marketing Strategies from the 2015 Retail Florist of the Year, Lillium Floral Design

Lisa Pritchett, Owner, Lilium Floral Design; 2015 Retail Florist of the Year

Tim Dewey, Delaware Valley Wholesale Florist

Marla O’Dell, Berwick Offray/CSS Industries

Laurie Nesbitt, Florists Supply Ltd.

John Adams of DWF/Omaha shares the company’s involvement in connection with veterans, current military and spouses, our fallen and their families.


Floral trade magazine sold to media company


Jacobson Floral Adding Select Cut Flowers and Plant Vendors to South End Location

Meet the President: Robert Shibata

Mt Eden Floral Co, LLC

Kennicott Brothers Vans & Nordlie Connect Customers With The Memorial Day Flowers Foundation

Local Flower Grower Donates, Places 12,000 Flowers at Arlington National Cemetery for Memorial Day

Is the Management Institute Worth Your Time?

Alvaro Crespo, Lihmil, Inc.

Alvaro Crespo of Lihmil, Inc. counts down the many reasons why you should attend the 2016 Management Institute August 3 - 5 in Rosemont, IL.

How to Prepare for Wedding Season

Alvaro Crespo, Lihmil, Inc.

As a wholesale house, wedding season is our “Kentucky Derby.” This is the busiest time of the year (after the two major holidays). Most of us already know this, but here are some friendly reminders to keep in mind over the next couple of weeks.

How to Spread Happiness One Bouquet at a Time

Yvonne Ashton, Mayesh, Marketing Committee Chair

Memorial Day Flowers: Honoring Those Who Have Served Our Country

Patricia A. Lilly, WF&FSA

The Market Potential for Mother's Day

Monica Fernandez, Equiflor Corporation | Rio Roses

Women's Day 2016

Lane DeVries, Sun Valley

Lane DeVries of Sun Valley talks about the upcoming Women's Day holiday and how marketing efforts in past years are paying off today.


Patricia A. Lilly, WF&FSA

WF&FSA's annual Valentine's Day survey of members produced interesting results.

Technology Trends for 2016

Jacque Sir Louis, Smithers-OASIS

Business is led by the speed of the consumer, so no wonder the rate of change in retail and wholesale business is swift. Innovation, collaboration and managing change are in many article and book titles. This need for speed is to keep pace with the consumer. Jeff Bezos may have summarized best with his three reasons that Amazon is successful – customer first, invent, be patient. That said, here are the five technologies that will further define 2016.

Excitement for Easter!

Kim Kashman, Syndicate Sales

Easter is a holiday full of celebration! It marks the time of year when we begin transitioning from the chilly, snowy, dreary winter months into warming temperatures, budding trees, colorful landscapes and pastel palettes. It is a sort of renewal, if you will. There is renewed excitement for all things fresh, bright, and up lifting—an ideal time for the floral industry!

Floral Distribution Conference

Explore what Retailers Want! Buyers Spill the Beans! How to Balance Your Life, Reduce Stress and Increase Productivity Essential Marketing Skills to Help Your Customers Succeed The Stories That Shape Our Industry Design Trends Program featuring Kevin Ylvisaker, AIFD