News from WF&FSA

What Is WF&FSA's Value Proposition?

Alan Tanouye, Floralife

Thinking About Attending Management Institute?

Danna Avsec, Smithers-Oasis North America

Mother’s Day Exceeded Expectations and 2017 Looks "Rosy"

Molly Alton Mullins, WF&FSA Executive Vice President

IT’S NOT TOO LATE! Colors and Trends of 2017

curated and written by Bill Schaffer AIFD, AAF, PFCI and Kristine Kratt AIFD, PFCI

Even though 2017 is entering June, there is still time to show your clients that you are color-aware and trend-forward. There are so many trends that it can be overwhelming if you attempt to emulate all of them. Numerous worldwide trends that are occurring in fashion, food and everyday retail adapt well into the floral industry.

The Women's Movement of 2017

Yvonne Ashton, Mayesh, Marketing Committee Chair

UID and Me: What I Learned At This Great Educational And Networking Event

Catalina Correa, WF&FSA Education Committee Vice Chair

Valley Springs Hydrangea Farm

Mike Henriquez, Valley Springs, LLC

Valentine’s Day Showed WF&FSA Wholesalers a Whole Lotta of Love

By Molly Alton Mullins, Executive Vice President of WF&FSA

An Interview with WF&FSA First Vice President Marla O’Dell

Why I'm Attending UID

Catalina Correa, WF&FSA Education Committee Vice Chair

2017: The New Generation of Consumerism

Jacque Sir Louis, Smithers-Oasis

2017 Pantone Color of the Year

Yvonne Ashton, Mayesh; Co-Chair, Marketing Committee

Poinsettia Care 101

Guest Blogger: Joan Mazat, Ball

Behind the Scenes at WF&FSA  

Santiago Cock-Rada, WF&FSA President

Tomb It May Concern… Let’s Go Haunting for Halloween Sales!

Cindy Hanauer; GrandCentralFloral.Com

Join Us on the Miami Logistics Tour at the Floral Distribution Conference!

Freddy Melero, Roseologist, Choice Farms

Reasons to Attend the Floral Distribution Conference

Should You Attend the WF&FSA Floral Distribution Conference?

How Has the Retail Florist Business Evolved?

Guest Blogger: Robbin Yelverton, Blumz... by JRDesigns, 2016 RFOY Winner

5 Habits for Upselling Your Customers With Your Supply Department

Darin Dewberry, Pete Garcia Company | Garcia Group

The High Cost of Cheap Prices

By Tom Reilly, author of Value-Added Selling (McGraw-Hill)

WF&FSA Executive Accepts New V. P. Position at NAW

WF&FSA 2016 Emerging Leaders Road Trip / Management Institute

Danna Avsec, Smithers-Oasis North America

Facebook Live for Business

John Burk, DV Floral Group

Danziger Adjusts Management Structure as Part of Growth Strategy

Michigan Floral Foundation to Induct Mr. Del Demaree, Jr., AAF, into the Hall of Fame

Floral Distribution Conference

Explore what Retailers Want! Buyers Spill the Beans! How to Balance Your Life, Reduce Stress and Increase Productivity Essential Marketing Skills to Help Your Customers Succeed The Stories That Shape Our Industry Design Trends Program featuring Kevin Ylvisaker, AIFD

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 July 2017 
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