About YBAA
Upcoming Events view all events
Thu
19
2023
October 19, 2023
12:00PM - 2:00PM EDT
CPYB: Brokers Brunch - NYBA Host
ZOOM: This event qualifies for 2CE if you attend both hours. NOTE: If you drop before the close of the event you will only receive 1CE.
Wed
8
2023
November 8, 2023
2:00PM - 3:00PM EDT
CPYB Webinar: Host BCYBA: Understanding Common Electrical Systems
Presenters: David Worland, CPYB, Co-Owner, Yacht Consultant and Broker, Grand Yachts Inc. & Jeff Cote, Entrepreneur, Author, Pacific Yacht Systems
Zoom
Join Dave Worland, CPYB and Jeff Cote from Pacific Yacht Systems while Jeff dives in and uncovers the common marine electrical systems. You will leave understanding these systems and able to identify deficiencies that are commonly uncovered on pleasure boats. Do not miss your opportunity to have a conversation with this subject matter expert.
Wed
6
2023
December 6, 2023
2:00PM - 3:00PM EDT
CPYB Webinar: Overview of the Marine Lending Business
Host: NYBA
Zoom
More Information Coming Soon
Latest News view all news
Motivating the Sales Team
Recently I was speaking with the VP of Sales who said he was having trouble motivating his salespeople. “They’re just not putting the work in. They’re doing the bare minimum and I can’t seem to do anything to get them going.”
From COVID "Order-Taker" to Post COVID Professional Yacht Broker
During the chaos of Covid, we as Yacht Brokers were becoming more of order takers than anything else, it seemed. And although we enjoyed the times when we were selling everything we could get our hands on, for record breaking prices month over month and year over year, at some point it had to slow down and get back to normalcy. I feel like that trend is happening in all aspects of our jobs, from new boats being in stock, to sell prices leveling out and in some cases falling, as well as more boats coming to market over the recent months.
Another Key to Sales Success
A few months ago my article was centered around the number one sales success factor: hard work. Again, that assumes you have at least average intelligence and work on the right things. That said, being successful in sales also requires that you possess another key character trait: self-discipline.
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Certified Professional Yacht Brokers
Yacht Sales Professionals (brokers, dealers, salespeople) have a benchmark for measuring their skills, abilities and performance, while, at the same time, enhancing their marketing value. Boat sellers and buyers are in a better position to select qualified, competent sales professionals with confidence and trust. If you want to set yourself apart, the Certified Professional Yacht Broker (CPYB) program is for you.