Responsible for the executive affairs of the association between regularly scheduled meetings of the Board of Directors.
The Education Committee is a catalyst to attract, connect and engage by giving value. Our goal is to develop programs for YOU, the member, to network, do commerce and learn by facilitating participation. The Education Committee helps to determine educational content for WF&FSA events, as well as additional communications needs and programming.
Marketing & Communications Committee
The WF&FSA Marketing Committee shall recommend strategies and initiatives which promote the following objectives: grow the association, create and distribute useful market intelligence and industry data, and engage in cost-effective promotion of cut flower consumption through channels served by wholesale florists.