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04/08/2016

SHDA Members ENHANCE YOUR CORPORATE IMAGE!

These great ideas to better market your business and services.


ENHANCE YOUR IMAGE !

Check out these great ideas to help your dealers better market your business and services.

Create a strong website presence for your business.  Here are just a few suggestion on what to include:

  • Who you are and what you do.  Provide a brief description of your business and services.
  • Location address and contact information
  • Share the history of your business and tell your visitor how you are different from your competitors.
  • A summary of services offered, benefits the visitor will receive from the service, and how your services are different from the competitors’ services.
  • Testimonials – provide testimonials from satisfied customers.
Websites

CREATE A SECURITY CHECKLIST TO HELP CUSTOMERS 

Proper home and office security can help prevent theft, damage and injury.  Prepare a checklist for residential and institutional customers.  Increase your sales by up-selling when on a call.

CALLING ON A CUSTOMER

Have you ever used Uber?  We can take a page from their book!  When you are visiting a customer, why not text or email them your photo prior to arrival?  This level of professionalism will be greatly appreciated and underscore that you are a true security professional!

Checklist

SCHEDULE SALES CALLS TO LOCAL BUSINESSES to highlight your location and services.  Make a list of potential customers in your area – retail, office, multi-housing buildings, etc.  Set aside some time each week to visit and introduce them to your services.  Let them know you are right in their neighborhood and are ready to assist with whatever needs they might have.  Provide them your security checklist and offer to do a quick security inspection for them.

Calls

WEAR A PROFESSIONAL UNIFORM both at your business location and out on calls.  Customers appreciate and relate to professional looking service providers.  A sharp shirt with your company logo will do the trick.  Also, why not take booties with you on residential calls?  You need not invest a lot in your uniform - a clean, pressed pair of khakis and a logo shirt are more than sufficient.  What is your professional image in the eyes of your customer?  The first impression you make on a potential customer can reap rewards for the long-term potential of that customer and the references they will make - leading increased sales potential!

uniform

ADD PROFESSIONAL SIGNAGE ON YOUR TRUCKS – this is an ideal advertising opportunity.  The sign should include your business name, phone number, web address and a reference to services you provide – for instance, do you provide 24-hour service?  Think about what makes your business stand out and try to summarize that in just a few words.

truck

ADD EDUCATIONAL VIDEOS TO YOUR WEBSITE – link to YouTube presentations or product demonstrations.  Talk to your distributor about what they might have available to help you with your website.

video