Four Days That Build Better Managers

At UID, participants build their own curriculum, with courses in sales planning, negotiating, leadership, delegation, inventory management and branch management. SHDA members who have attended call the program outstanding. The Al Hoffman Scholarship covers UID tuition, valued at $1,600, for one SHDA distributor member to attend March 15–18, 2027, in Indianapolis.

Why Apply for the Al Hoffman Scholarship?

• Covers UID tuition, valued at $1,600
• Expert-led courses in sales planning, negotiating, leadership, delegation, inventory management and branch management
• Earn CEUs toward a Professional Certificate in Innovative Distribution
• Build connections with distribution professionals from across the industry
• Honors Al Hoffman's legacy by supporting the next generation of distribution leaders

About Al Hoffman and the Scholarship

Named in honor of SHDA Founder and Past President Al Hoffman, the scholarship reflects his enduring commitment to education and professional development within the security hardware industry. It supports the next generation of distribution leaders by providing one SHDA distributor member with the opportunity to attend one of the industry's premier educational programs.

About the University of Innovative Distribution (UID)

The University of Innovative Distribution is a four-day educational experience designed specifically for distribution professionals. Participants customize their own curriculum with courses taught by leading experts in the distribution industry while earning Continuing Education Units (CEUs) that can be applied toward a Professional Certificate in Innovative Distribution.

Application Deadline: December 30, 2026