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Industry Insights

Weekly Updates for Ohio's Travel Economy, July 10

This week's top updates include facial covering mandates, current traveler sentiment research, and more.

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Media Channels that are Working, Consumer Journeys and Other Insights

Media Channels that are Working, Consumer Journeys and Other Insights

How the consumer journey has changed since the pandemic was discussed during this week’s Travel Marketing Chat webinar Wednesday and online chat today featuring Kelsey Baclawski, Leah Mallory and Ellyn Thorson from Local IQ. Their affiliation with the USA Today Network has given them insights from more than 140 million consumers, so they shared with us what their research is saying.  

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Mandatory Masks Good for Business, as Well as Public Health

Mandatory Masks Good for Business, as Well as Public Health

When asked June 29 what would make them feel safe and comfortable going to a museum, aquarium, theatre, zoo or concert again, most survey respondents said availability of a coronavirus vaccine (74%). This hasn’t changed as the top indicator of safety.  What’s really interesting is that mandatory face coverings has risen from 54% of respondents to more than 70% in the last two weeks, surpassing “seeing others visit” as the second most popular reason.

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Protect Ohio Businesses. Sign on to Support Liability Protection. Act Before July 11.

Protect Ohio Businesses. Sign on to Support Liability Protection. Act Before July 11.

Working with US Travel, the Ohio Travel Association and the Ohio Hotel & Lodging Association are asking for your signature on a Congressional letter to support protection of our businesses.

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Upcoming Events

 July 2020 
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Wed
22
2020
July 22, 2020
10:00-11:00AM

Webinar: 11 Content Marketing Changes to Make in a Coronavirus World

Online Webinar (Must Register)

Jacquie Chakirelis, Quest Digital Marketing

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Wed
5
2020
August 5, 2020
10:00-11:00AM

Webinar: Leveraging Organic & Paid Promotion Tools

Online Webinar (Must Register)

Brian Matson, TwoSix Digital

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Employment Opportunities

06/23/2020

Social Media Coordinator

Columbus Zoo and Aquarium

Columbus

Works closely with the Community Relations team to coordinate daily activities associated with social media, public relations, and other communications-related activities.

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06/01/2020

Executive Director

Outdoor Recreation Council of Appalachia (ORCA)

The ORCA Executive Director provides leadership and advocacy in developing a comprehensive recreation program, highlighting new product development and experience enhancement in SE Ohio.

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