Education and Events
The Perfect Pitch
Grow Your Business Through Media Training, Strategic Discussions and Appointments
The Perfect Pitch is a biennial media training workshop dedicated to teaching you how to communicate with those who tell your stories. This one-day workshop features media training, a panel covering online and social media influence, and appointments with media from across the state. Build your network and hear from representatives like Great Lakes Publishing, Cleveland Plain Dealer, Dayton Daily News, The Columbus Dispatch, The Traveling Praters, Akron Life Magazine, Cincinnati Magazine, TourismOhio, Inspire PR Group and more. Whether you are a seasoned professional or just getting started, this one-day workshop gives you the training, networking and trends you need to be successful in getting your stories told.
Media Training for New and Seasoned Professionals
The world of media is changing daily, and with shrinking resources and social media driving content you see on the evening news, gaining earned media coverage is challenging. Yet the importance of media and the value of third-party validation is only increasing. So how do you get the coverage you want for your tourism destination, while minimizing the impact of negative stories? Learn how to have a better understanding of the role of media, how to identify newsworthy stories in the travel industry, how social media fits into the mix, and how to respond when a crisis occurs.
Learn About Cutting-Edge Trends and Best Practices on Molding Media for Different Avenues of Communication
We'll give you the top tips on how to change one piece of media to fit many different pathways of communication. Struggling to turn that press release into a social media post, website update, or compelling article? This year's Perfect Pitch is one you won't want to miss.
Get Your Questions Answered with Collaborative Roundtables
Meet with representatives from Great Lakes Publishing, the Akron Beacon Journal, WKYC Cleveland, the Great Escapist, Cleveland Magazine, ThriveHize, Gatehouse Media, and more. You'll be able to ask questions and collaborate at small grouped roundtables lead by a professional media advisor to discuss your story ideas, develop relationships and work towards promoting your stories.