Mr. Roberto Monaco will be speaking at the MAC Fall 2018 Convention & Exhibition, October 5-7, 2018, at the Renaissance Center in Detroit. His presentation, “How to Attract an Avalanche of New Patients with Group Communication,” will be on Saturday from 2-6p, for 4 hours of continuing education. He will also be speaking at the Opening Session” on Friday from 7-8:30p, for 1 hour of continuing education. For more information or to register, CLICK HERE.
I am going to guess something about you right now (I usually get it right 99% of the time):
The last chiropractic talk that you gave, you spent most of your preparation time going over the slides instead of rehearsing your talk out loud, true?
C’mon, admit it, you old sap. Don’t be embarrassed. You’re in good company.
It went something like this:
You spent most of your time reviewing the slides
… adding a new study,
… changing the fonts,
… adding a cool picture,
… finding that perfect video to add to your deck,
… instead of physically rehearsing your talk, am I right?
Then, after your slides were perfect, you were ready to present.
During the presentation, you actually felt the urge to read the text on the slides out loud to your audience (just in case some of them could not read). Congratulations! You have become a slide presenter! (*cough* *cough*)
Here is something I have learned during the last five years working with chiropractors all over the world:
Doctors are addicted to PowerPoints. It is sad but is true.
Look, it is not your fault, it is the culture of the chiropractic coaching industry.
If you are (or were) in a coaching relationship, I bet your coaching group gave you a PowerPoint template and told you, “Here you go, the presentation is ready for you.”
And because doctors trust their coaches, they do exactly that. They present the slides and become a slide presenter (instead of influencer).
Unfortunately, they became what I call “Milli Vanilli” presenters. They ended up singing someone else’s song and get in trouble.
Later, these doctors wonder:
… “Why aren’t my closing ratios that high?”
… “Why am I not enjoying this talk as much?”
… “Why am I not connecting to the way I should?”
Here is something for you to think about?
- Why, during presidential elections, do candidates that speak to crowds, trying to get their votes, not use PowerPoint?
- Why, as a Tony Robbins speaker, doing 400 talks per year, was I not allowed to use PowerPoints?
- Why does Jeff Bezos, the richest man in the world, prohibit using PowerPoint presentations at Amazon?
Because when you do not know how to use slides, you become less effective.
Listen, I am not bashing PowerPoint. I actually use them for my long-format training.
But it is critical that you understand this: The PowerPoint presentation does not convert your audience into patients. YOU do.
One of our coaching clients, Dr. Zaino, who built up one of the largest chiropractic practices in the world (at one point the office was seeing over 2,400 patients a week), built his business primarily doing dinner with the doctor talks without PowerPoint.
I get the point that if you are doing other talks, like nutrition, detox, weight loss, etc., it takes lot of work for you to research your topic, etc.
Obviously, having someone to do the research for you and build a slide presentation saves you a lot of time (I really believe that and I think it is a great service).
However, you have to make sure that you make that presentation your own and you spend most of your time rehearsing your talk out loud instead of “going over the slides.”
Look, if you want to have the confidence that your presentations and your ability to present your ideas are superb, then rehearse your talk, at least seven times!
Remember this: “Amateurs spend most of their time designing the slides so they can educate the room. Professionals spend most of their time practicing the talk so they can influence the room.”
Roberto Monaco is the co-founder, chief presentation officer, and content developer of InfluenceOlogy, a company that seeks to help clients make more money, expand their mission and create a bigger impact in the world through public speaking, presentations, and influence. He has been a full-time speaker, coach and trainer since 2002, and has conducted more than 4,500 presentations in the United States, Canada, Mexico, England, Brazil and Puerto Rico. He has advised and consulted with Fortune 500 companies, executives, managers and sales professionals in the areas of peak performance, leadership, psychology of achievement, presentation skills and sales.
He worked for the Anthony Robbins Companies for six years, and in 2004, 2005, 2006 and 2007 he was the top producer and revenue generator in the country. From 2005-2008, he also coached and trained all the other Peak Performance Strategists at The Anthony Robbins Companies. For the past several years, he has served chiropractors, showing them how to convert more patients. He has quickly become the “go-to” speaking coach for the top chiropractic advocates in the industry. He is the founder of The Chiro Speaking Club, an online community to teach doctors to attract and retain new patients through public speaking and group communication. He has also developed the premiere Public Speaking Seminar for Chiropractors, “Influencing From the Front for Chiropractors.”
Fall 2018 Convention & Exhibition
Quick Links
The MAC returns to the Beautiful Marriott at the Renaissance Center in downtown Detroit for the 2018 Fall Convention & Exhibition. Located on Detroit’s world-famous RiverWalk, join your chiropractic colleagues, our dynamic lineup of speakers, and representatives from dozens of exhibitors for this incredible three-day showcase of the best that chiropractic has to offer. Don’t miss this amazing event!
